Unmasking the appeal 鈥� countering nicotine and tobacco addiction
2026 World No Tobacco Day Theme
The member states of the World Health Organization established World No Tobacco Day in 1987 to draw attention to the tobacco epidemic and especially the preventable deaths and diseases with which it is associated. It is observed annually on May 31. A different theme is chosen by the Organization each year to emphasize a particular aspect of tobacco use, such as marketing, detrimental health effects, environmental issues, etc .
In addition to addressing these specific themes, the campaign aims to expose how the tobacco industry continues to create and promote its products to entrap new generations of addicts, particularly children and adolescents.
