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A peek inside the marketing process

MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.

Published: 5 Feb 2013

Dubé to World Health Summit: More collaboration needed to tackle non-communicable diseases

Addressing the World Health Summit in Berlin in October, Professor Laurette Dubé warned that the current dominant approach to combating an exploding global epidemic of diabetes and heart disease is too narrowly focused to succeed.

Published: 27 Nov 2012

A model of food reward learning with dynamic reward exposure

Authors: Hammond, Ross A.; Ornstein, Joseph T.; Fellows, Lesley K.; Dubé, Laurette; Levitan, Robert N.; Dagher, Alain

Abstract:

Published: 18 Oct 2012

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